“I’ve known Diane professionally for many years, and she is a joy to work with. She understands both the publishing industry and the world of design and is an expert at facilitating connections between these two entities. Diane is a great communicator, and she is professional, organized, and helpful throughout the process from her initial pitch to the final publication. She is truly gifted at bringing people together to achieve a positive outcome for all involved. And perhaps most importantly, she is kind and genuine — the type of colleague who quickly becomes a friend.”
-Christine M. Rogel, Editor in Chief, Western Art & Architecture magazine westernartandarchitecture.com

“Diane’s knowledge of the design scene in Texas was an asset to our collaboration.  She’s an advocate for women owned businesses and has a keen eye for quality design.  I am so glad we crossed paths because we became great friends in the process of our working relationship.”
-Jolie Carpenter Berry, Publisher – Signature Boutique Books  signatureboutiquebooks

“McKinney York has a very long history of working with Diane Purcell and Through The Lens. In fact, our very first project (and our first design award) was photographed by Greg Hursley and his collaboration with Diane and us stretched over at least a decade. After years of managing all of our marketing efforts in house, we circled back around to Diane to amplify those efforts and gain us traction in some under-explored media outlets, speaking opportunities and awards programs. To be honest it was a bit of a slow start as our team learned to internally communicate our goals more clearly and produce the images and stories that resonated with our mission and values. We are very excited by the resulting successes that have stemmed from our combined efforts over the past few years and credit Diane with tenacity, good listening skills and great marketing tips and connections -all of which have helped contribute to the success we are enjoying.”
-Heather Mckinney, FAIA, LEED AP BD+C, RID, www.mckinneyyork.com

“Diane has been an instrumental part of the LaRue team for over a decade now! She not only helps publish our firm’s work, but she does so by aligning the BEST publication for each particular project. Diane has strong connections with numerous publication outlets and is extremely knowledgeable about what photographs are right for each specific publication, so to ensure the output, she is front and center at our photoshoots assisting the photographer to obtain award-winning shots.

At LaRue, we have an intimate ‘family’ approach to the makeup of the firm, and we are proud to say that Diane is essential to the family. Here’s to another decade!”
-Emily Marks Haydon, Assoc A I A, www.larue-architects.com

“Diane is fighting the good fight to get the work of architects and designers the attention it deserves. In an industry where not everything might be as it appears, Diane is a hardworking, honest broker who delivers on her promises. As a writer, my experience working with her has been wonderfully collaborative and open, and I deeply appreciate the many opportunities she has created to share stories of good design and its value”
-Canan Yetmen, www.cfyetmen.com

“Your professionalism and readiness to swing into action made everything so easy“
-Joe Boschetti, Publisher/Independent Publishing Consultant, Boschetti Books, www.boschettibooks.com

“I just heard the issue was out and I picked it up yesterday. I am really happy with it. Thanks so much for making that happen so quickly. Wow, I am impressed! Thanks so much for all your work with me! It feels like a big step!”
-Erica Heroy, AIA, Architect, www.ericaheroy.com

“We are so happy with the work Diane has done with us. Her guidance has been instrumental in our office being able find avenues for publication and marketing. Diane has become a valued part of our team and her involvement allows us more time to work on projects by taking on the heavy lifting of pursuing publications. Beyond what she brings through her understanding of the publication world, she has a great eye and helps with all aspects of the process including reviewing photography and assisting in the photographic process. Her advice before photo shoots can save a lot of time and money because she knows what works for publications. Her experience and advice is incomparable. We cannot recommend her highly enough.”
—Thad Reeves, AIA & Andrew Nance, AIA A.Gruppo Architects, www.agruppo.com

“Diane’s brings many levels of expertise to her clients. She understands her clients’ businesses and knows the best way to promote each field. Her relationships and contacts with editors and publishers, from local to national to international, guarantee placement in the right publications for each project, and her background in photography provides a creative eye ensuring the best quality and direction when art directing photo shoots. Diane is always aware of the latest trends in the business and knows the right avenues to pursue to get her clients the best exposure possible. I can always count on Diane to find the right project with the best photography to fit any issue. She is quick to respond and a lot of fun to work!”
—Trisha Doucette, Publisher & Editor, Home Design & Decor Austin /San Antonio, www.homedesigndecormag.com

“Understanding the process of getting published was exhausting. I had spent countless hours submitting projects to publishers and awards programs for years before engaging Through the Lens. Diane was honest and told me the truth on day one “Craig, your work is great-but we need to re-photograph everything to get what publicists are looking for today-magazine ready imagery with a strong architectural story”.

Overwhelming at first-as it took a great deal of time to reshoot all of our original projects- but the results of the time and attention invested speak for themselves. Prior to working with Diane and TTL, we had been published in 5 or 6 magazines total in over 7 years of being in business. With her guidance, careful direction and personal contacts within the publication industry, we have found ourselves in over 18 publications in the last year alone and remarkably 17 design awards selections in the same time frame.

Her experience, contacts and firm grasp of architectural work worthy of publication has completely changed the way we design and market our work.”
—Craig McMahon, AIA, Craig McMahon Architects, Inc., www.cmarchtx.com

“Diane is a joy to work with. She will inspire you and catapult you to new heights with her guidance, knowledge and professionalism in media placement of your work. Put her years of knowledge to work for you, accept her guidance and you will experience the benefits of working with a skilled negotiator of the complex media world.”
—Rahnee Gladwin, RID TX Allied AIA, www.idesigntile.com

“I have worked with Diane for more years than I can remember and she has always stood out for her responsiveness (instant), her thoroughness (she provides up front all the information you could possibly need, written clearly and factually); and her follow-through (she’s right there with you until you have every piece of information you need). She is every editor’s dream–I know that either she already has everything I’ll need to proceed with a project or she’ll get it for me asap. Her high standards are rare in our industry which is one of the many reasons working with her is a pleasure.”
—Helen Thompson, senior contributing editor Interiors Texas magazine founder, seeninhouse.com, a blog on Texas design author of many books about design, including the upcoming Marfa Modern recipient of the Texas Society of Architect’s John G. Flowers Award for Excellence in the Promotion of Architecture in the Media

“I have come to know Diane Purcell because of her solid reputation in the publishing and publications industry”
Diane consistently was able to publish my photographs in leading magazine, many of them, as covers, and lead features. I highly recommend Diane. She has deep knowledge, and understanding of current trends in publishing, and most importantly, she achieves results!”
—Dror Baldinger, FAIA Architectural Photographer, www.drorbaldinger.com

“We are pleased to have Diane Purcell as a part of the LaRue team! Her energetic personality, connection to the publishing community, and keen eye through her photography background, have all been key to helping us expand our market presence since the time she joined our team in 2008. She meets us at photoshoots to make sure we establish the best shots for each intended publication. She knows our projects intimately and understands the stories that we want to tell through our architecture, and we are excited to strategize for each new project that hits the market. With Diane’s help, we have been published in numerous local and national magazines and books, and we have had our fair share of covers. We consider Diane to be a strong advocate for our firm and an instrumental part of our blossoming marketing efforts!”
—James LaRue, AIA, LaRue Architects, www.larue-architects.com

“Diane’s calming force will set you free of worries surrounding media placement! Her vast knowledge, depth of contacts, and professionalism are an invaluable resource. I wish I had known her years ago!”
—Amy Slaughter, ASID, Slaughter Design Studio, LLC, www.slaughterdesignstudio.com

“Diane is a rare find – someone who “gets it.” Not only does she understand her craft extremely well, but she understands what is important in life. I have enjoyed getting to know her as a publicity expert and seen first hand how she can transform the “story” of a company into something newsworthy. She gets it done in a classy manner and always delivers for her clients. I look forward to a long working relationship as well as friendship.”
—Chris Doelle, Fresh Media Works, www.freshmediaworks.com

“Going into my first conversation with Diane I was somewhat frustrated with my own efforts to date on the subject of business enhancement. Promotion is not my strong suit and I felt I had already wasted a certain amount of capital on the subject. She spent time getting to know me and what my goals for the company were. Her personal approach and care speaks volumes about her character. Her message of the use of technology and targeted image placement resonated with me. She understood my limited patience with social media and we focused instead on revamping the website with quality images and getting those images published and in front of the target audience. There is no doubt that her efforts have enhanced the image of my company and that’s just in the relatively short time we have been working together.
There is good reason she is so highly regarded in the industry…she is the consummate professional who cares about the individual.”
—Grady Burnette, Burnette Builders,  www.burnettebuilders.com